Hiring an SEO or AEO consultant, a Google Ads agency, or an AI marketing firm can require a “leap of faith.” You’re paying someone to do something that, almost by definition, you don’t know how to do yourself. If you already understood search engine optimizationm, AEO (Answer Agent Optimization), or AI optimization as well as the consultant or ads agency, you probably wouldn’t need to hire one in the first place. That creates an uncomfortable imbalance. The agency knows more than you do. You have to trust them. But how much trust is healthy, and when does trust become blind faith? More than four hundred years ago, the French philosopher René Descartes asked a remarkably similar question—not about marketing, of course, but about knowledge itself. How do we know what is true? More importantly, how do we protect ourselves from being deceived? Continue reading
Tag Archives: Google Ads
Google Ads Gotchas: 7 Beginner Mistakes to Avoid at All Costs
Google Ads is an incredible platform—but it’s full of hidden traps. Many of these are Google’s default settings, and they’re designed to get you more clicks, not necessarily more customers. Welcome to “Marketing Philosophy,” where we use philosophy to understand marketing, and marketing to understand why your customers claim that they “ignore ads” and yet sometimes actually do click, get excited, and convert while simultaneously munching on potato chips and salsa, streaming football, scanning Instagram on their phone, and Google searching “Mexican restaurants near me.” Continue reading
How to Use Google Keyword Planner: Tutorial
The Google Keyword Planner is the preeminent keyword discovery tool for SEO, Google Ads (AdWords), and even Social Media Marketing (SMM). Continue reading
Why Digital Advertising Expert Witnesses Matter in Legal Disputes
Businesses are entering more legal disputes than ever before. This concerns digital advertising and a company’s intellectual property. Continue reading
JM Internet Group Announces New Marketing Almanac of SEO, Google Ads, & Social Media Tools
San Jose, California – June 16, 2024. The JM Internet Group, a leader in books and online learning on Google Ads (AdWords), Social Media Marketing, and SEO (Search Engine Optimization) at https://www.jm-seo.org/, is proud to announce its 2024 ‘Marketing Almanac.” The book, authored by Jason McDonald, brings together best-in-class information on Marketing, SEO (Search Engine Optimization), Social Media Marketing, and Google Ads (formerly called Google AdWords), helping small business owners and marketers maximize their ROI on digital marketing with free tools. Continue reading
Social Trust Indicators & Social Media Marketing: Becoming a Trustworthy Brand
“Social Trust” is a buzzword you hear a lot among marketers. Either you’ve got “social trust” or you don’t. But what is “social trust,” and more importantly how can you – as a small business marketer – influence it in a positive direction? Let’s investigate. Continue reading
Autocomplete on Google: Brainstorming Keywords for SEO, Google Ads, and Social Media Marketing
Keywords are the foundation not just of SEO or Google Ads, but even, I would argue, social media marketing. What are your customers searching for? What are they talking about (on social)? Google’s autocomplete is an easy tool to research your keywords. Let’s investigate. Continue reading
JM Internet Group Announces Fall Update to Google Ads Book 2021
San Jose, California – July 5, 2021. The JM Internet Group, a leader in books and online learning on Google Ads (AdWords), Social Media Marketing, and SEO (Search Engine Optimization), is proud to announce its fall 2021 update to its Google Ads Workbook. The book, authored by Jason McDonald, brings together best-in-class information on Google Ads (formerly called Google AdWords), helping small business owners and marketers maximize their ROI on the Google advertising platform. Continue reading
Responsive Search Ads on Google Ads: Trust but Verify Your RSAs
Google, in its infinite wisdom, is forcing us all into ‘responsive search ads.’ In this new format for Google Ads, you create multiple headlines and multiple descriptions. Then, Google mixes and matches these “on the fly” as users search, creating more and more powerful performance. What could go possibly wrong? Let’s investigate. Continue reading
JM Internet Group Announces Revised of Best Books on Google Ads (AdWords) for 2021
San Jose, California – February 23, 2021. The JM Internet Group, a leader in books and online learning on Google Ads (AdWords), Social Media Marketing, and SEO (Search Engine Optimization), is proud to announce its 2021 update to its list of the best books on Google Ads (formerly known as AdWords). The list of books helps marketers who want to maximize their organic and advertising efforts on Google Ads including both the search and the display networks. Continue reading
